Old Spice Newsroom

News Releases

  • 9/8/11 5:30 am PDT
    CINCINNATI--(BUSINESS WIRE)--Old Spice (NYSE: PG) today launched its new "Smell Better Than Yourself" advertising campaign centered around the Old Spice Red Zone product lineup of deodorant, body spray, and body wash. The campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. The ads premiered on the brand's social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpicemore...
  • 3/15/10 5:08 am PDT

    To Celebrate the Availability of the Fresh Collection, Old Spice Wants to Send Two Guys to Matterhorn and Fiji, for the Fresh Adventure Internship of a Lifetime

    Old Spice (NYSE: PG) today announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering. Fresh Collection is inspired by fourmore...