Old Spice Newsroom

News Releases

  • 12/4/14 2:21 pm PST
    • Paying homage to the brand's new "Dadsong" holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Body Spray).
    • Old Spice partners with Second Chance Toys and names actor Nolan Gould and Old Spice Guy Isaiah Mustafa as HoliSPRAY Toy Donation Exchange Ambassadors for Dec. 10 collection event in Los Angeles.
    CINCINNATI--(BUSINESS WIRE)--Please replace the release dated December 3, 2014 with the following corrected version due to multiple revisions. The corrected release reads: OLD SPICE LAUNCHES PHIL-MAN-THROPY INITIATIVE WITH INAUGURAL 'HOLISPRAY TOY DONATION EXCHANGE' Paying homage to the brand's new "Dadsong" holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Bodymore...
  • 11/24/14 4:00 am PST
    • New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie.
    • Old Spice gives the gift of manhood this holiday season with Re-fresh Body Spray, helping guys "Scent Responsibly" with the brand's innovative, first-in-category Re-fresh Technology.
    • HoliSPRAY Toy Donation Exchange with non-profit Second Chance Toys encourages gifting of gently used plastic toys to children (future Old Spice guys) in need during the holidays.
    CINCINNATI--(BUSINESS WIRE)--Gifting Old Spice is a holiday tradition passed on from grandfathers to dads to sons – helping smellcome new generations of boys to manhood across the world each year. The parental reaction to this masculine rite of passage however often results in a clash of differing opinions between mothers and fathers, as humorously illustrated in the newly released Old Spice "Dadsong" (:60) integrated ad campaign. At the center of the mom-dad debate ismore...
  • 1/27/14 4:00 am PST
    • New hilarious "For Hair That Gets Results" television creative released on Old Spice social media channels before broadcast television debut on Super Bowl Sunday.
    • Old Spice Hair is latest extension of "Smellcome to Manhood" integrated marketing campaign introduced earlier this month.
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE:PG) today announced its expansion into the men's hair care category with the introduction of an all-new collection of hair care and styling products developed to further enhance the day-to-day grooming regimen of guys everywhere, including the brand's loyal users of Old Spice deodorant, body wash, body spray, bar soap and shave products. Arriving in stores this month, the new Old Spice Hairmore...
  • 1/6/14 4:00 am PST
    • National Old Spice Scent Responsibly Survey Uncovers Cause of the Overspraying Epidemic
    • Old Spice sprays a man on young guys in new “Smellcome to Manhood” Integrated Marketing Campaign
    • Wild Collection Grooming Lineup Adds Two New Scents – Bearglove and Lionpride
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE: PG) is taking a proactive approach to helping guys “scent responsibly” by enhancing its lineup of manly scented Body Sprays with the brand's new, innovative and first-in-category Re-fresh Technology, which eliminates the need for guys to overspray or reapply throughout the day. With new Old Spice Re-fresh Body Sprays, “One Spray Lasts All Day.” A recent survey conducted by Old Spice revealedmore...
  • 9/5/13 4:00 am PDT

    Men's grooming brand tackles odor and freshness with scents of Old Spice Fresh Collection

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo being swept away by the unnecessary freshness of the Old Spice Fresh Collection. Welker and Mayo, who this year will be inducted into the prestigious and manly-scented Old Spice Guy fraternitymore...
  • 4/8/13 4:45 am PDT

    Brand revives classic jingle-based soap television creative from yesteryear

    CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine smelling bar, the Old Spice brand from Procter & Gamble (NYSE: PG) today announced it is introducing an all-new lineup of manly scented bar soaps to the brand's versatile collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the brand’s three most popular scents – Fiji, Pure Sport and Swaggermore...
  • 3/29/13 6:00 am PDT

    Season-Long Campaign to Benefit the Major League Baseball Reviving Baseball in Inner Cities (RBI) Program

    CINCINNATI--(BUSINESS WIRE)--Head & Shoulders, along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson, today announced that they are challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice – the official shampoo of Major League Baseball (MLB) – that gives guys 100% flake free hair powered by the handsome scent of Old Spice. Marking the brand’smore...
  • 9/4/12 3:00 am PDT

    As the "Official Deodorant and Body Wash of the NFL" Old Spice introduces new ad campaign to celebrate its Champion scent

    CINCINNATI--(BUSINESS WIRE)--To instill a championship mentality in NFL fans this season, Old Spice (NYSE: PG) today debuted its new NFL marketing campaign centered around the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings. Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice Guy in a series of humorous television and print advertisements showcasing the countless ways that Old Spice Champion and "Believing in Your Smellf" can help guysmore...
  • 7/10/12 4:30 am PDT

    Team USA Table Tennis star epitomizes brand's scent philosophy – Old Spice Champion gives guys the motivation and self-confidence to "Believe in Their Smellf" and win in the game of life

    CINCINNATI--(BUSINESS WIRE)--Motivation, self-confidence and the right scent are key elements to becoming a champion in the game of life, and nobody knows this more than Olympic athletes. Old Spice refers to this winning mix of attitude and scent as "Believing in Your Smellf." To celebrate the brand's new Champion grooming line, Old Spice, a Procter & Gamble brand (NYSE: PG), today announced a partnership with Team USA table tennis representative Timothy Wang, who willmore...
  • 1/12/12 4:15 am PST

    "Smell is Power" ad campaign featuring Terry Crews introduces "break-through" co-branded spots with Procter & Gamble's Bounce and Charmin

    CINCINNATI--(BUSINESS WIRE)--Old Spice (NYSE: PG) today launched a new advertising campaign for its current lineup of Old Spice Red Zone body sprays. The "Smell is Power" campaign, which introduces a new scent Danger Zone – “the scent of courage” in the form of body spray, deodorant and body wash – also marks the return of Old Spice spokesperson and fan favorite Terry Crews. Crews, who last appeared in the brand's popular Odor Blocker campaign, demonstrates how the scentsmore...