Old Spice Newsroom

News Releases

  • 2/10/15 8:10 am PST

    Visit Walmart and Enter the “Old Spice Getaway” for a Chance to Win Trip to Lumberjack World Championships

    CHICAGO--(BUSINESS WIRE)--In celebration of National Flannel Day and Old Spice’s newly introduced, nature-inspired Fresher Collection, Old Spice is launching the “Old Spice Getaway” promotion at Walmart – kicking off today with a lumberjack-themed event in Chicago at the North Avenue Walmart. The Old Spice Fresher Collection harnesses nature’s power to help guys smell manlier and fresher than the great outdoors. Available now at Walmart, the Fresher Collectionmore...
  • 2/5/15 7:00 am PST
    • New integrated marketing campaign helps guys discover the relaxing and masculine advantages of using new Fresher Collection to "Smell As Great as Nature Is."
    • Old Spice transforms New York City’s concrete jungle into lush pine forest with experiential vending machine at Grand Central Terminal’s East Vanderbilt Hall – offering amazing prizes in exchange for bountiful nature items.
    CINCINNATI--(BUSINESS WIRE)--Harnessing nature's power and the ridiculousness that has become a staple of its iconic marketing campaigns, Old Spice today launched its "Smell As Great As Nature Is" integrated marketing campaign to support the newly introduced, outdoor-inspired Fresher Collection, including new scents Timber, Amber and Citron. The nature-themed television spots – “Nest,” “Log,” “Roar,” “Woods” and “Coconut” – hilariously illustrate themore...
  • 1/26/15 6:30 am PST
    • Three New Scents Inspired by Freshest Ingredients in Nature – Timber, Amber and Citron – Join Fiji and Denali from the Popular Fresh Collection.
    • Innerscope Research Conducts Nature Scent Study Putting Fresher Collection to the Test to Validate “Smell Better Than Nature” Claim.
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE: PG) today announces a new product lineup to its versatile collection of male grooming products, the Fresher Collection, harnessing nature’s power to help guys smell manlier and fresher than the great outdoors. Building on the success of the brand’s popular Fresh Collection and delivering what guys want most – fresh, clean scents with names that are easily recognizable – Old Spice introducesmore...
  • 12/4/14 2:21 pm PST
    • Paying homage to the brand's new "Dadsong" holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Body Spray).
    • Old Spice partners with Second Chance Toys and names actor Nolan Gould and Old Spice Guy Isaiah Mustafa as HoliSPRAY Toy Donation Exchange Ambassadors for Dec. 10 collection event in Los Angeles.
    CINCINNATI--(BUSINESS WIRE)--Please replace the release dated December 3, 2014 with the following corrected version due to multiple revisions. The corrected release reads: OLD SPICE LAUNCHES PHIL-MAN-THROPY INITIATIVE WITH INAUGURAL 'HOLISPRAY TOY DONATION EXCHANGE' Paying homage to the brand's new "Dadsong" holiday TV spot, the nationwide used toy drive rewards acts of kindness with the gift of manhood (Old Spice Re-fresh Bodymore...
  • 11/24/14 4:00 am PST
    • New integrated campaign depicts how moms and dads react differently to sons' entry to manhood, featuring lyrics from Flight of the Conchords' songwriter Bret McKenzie.
    • Old Spice gives the gift of manhood this holiday season with Re-fresh Body Spray, helping guys "Scent Responsibly" with the brand's innovative, first-in-category Re-fresh Technology.
    • HoliSPRAY Toy Donation Exchange with non-profit Second Chance Toys encourages gifting of gently used plastic toys to children (future Old Spice guys) in need during the holidays.
    CINCINNATI--(BUSINESS WIRE)--Gifting Old Spice is a holiday tradition passed on from grandfathers to dads to sons – helping smellcome new generations of boys to manhood across the world each year. The parental reaction to this masculine rite of passage however often results in a clash of differing opinions between mothers and fathers, as humorously illustrated in the newly released Old Spice "Dadsong" (:60) integrated ad campaign. At the center of the mom-dad debate ismore...
  • 1/27/14 4:00 am PST
    • New hilarious "For Hair That Gets Results" television creative released on Old Spice social media channels before broadcast television debut on Super Bowl Sunday.
    • Old Spice Hair is latest extension of "Smellcome to Manhood" integrated marketing campaign introduced earlier this month.
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE:PG) today announced its expansion into the men's hair care category with the introduction of an all-new collection of hair care and styling products developed to further enhance the day-to-day grooming regimen of guys everywhere, including the brand's loyal users of Old Spice deodorant, body wash, body spray, bar soap and shave products. Arriving in stores this month, the new Old Spice Hairmore...
  • 1/6/14 4:00 am PST
    • National Old Spice Scent Responsibly Survey Uncovers Cause of the Overspraying Epidemic
    • Old Spice sprays a man on young guys in new “Smellcome to Manhood” Integrated Marketing Campaign
    • Wild Collection Grooming Lineup Adds Two New Scents – Bearglove and Lionpride
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE: PG) is taking a proactive approach to helping guys “scent responsibly” by enhancing its lineup of manly scented Body Sprays with the brand's new, innovative and first-in-category Re-fresh Technology, which eliminates the need for guys to overspray or reapply throughout the day. With new Old Spice Re-fresh Body Sprays, “One Spray Lasts All Day.” A recent survey conducted by Old Spice revealedmore...
  • 9/5/13 4:00 am PDT

    Men's grooming brand tackles odor and freshness with scents of Old Spice Fresh Collection

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo being swept away by the unnecessary freshness of the Old Spice Fresh Collection. Welker and Mayo, who this year will be inducted into the prestigious and manly-scented Old Spice Guy fraternitymore...
  • 4/8/13 4:45 am PDT

    Brand revives classic jingle-based soap television creative from yesteryear

    CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine smelling bar, the Old Spice brand from Procter & Gamble (NYSE: PG) today announced it is introducing an all-new lineup of manly scented bar soaps to the brand's versatile collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the brand’s three most popular scents – Fiji, Pure Sport and Swaggermore...
  • 3/29/13 6:00 am PDT

    Season-Long Campaign to Benefit the Major League Baseball Reviving Baseball in Inner Cities (RBI) Program

    CINCINNATI--(BUSINESS WIRE)--Head & Shoulders, along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson, today announced that they are challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice – the official shampoo of Major League Baseball (MLB) – that gives guys 100% flake free hair powered by the handsome scent of Old Spice. Marking the brand’smore...