Old Spice Newsroom

News Releases

  • 1/6/14 4:00 am PST
    • National Old Spice Scent Responsibly Survey Uncovers Cause of the Overspraying Epidemic
    • Old Spice sprays a man on young guys in new “Smellcome to Manhood” Integrated Marketing Campaign
    • Wild Collection Grooming Lineup Adds Two New Scents – Bearglove and Lionpride
    CINCINNATI--(BUSINESS WIRE)--The Old Spice brand from Procter & Gamble (NYSE: PG) is taking a proactive approach to helping guys “scent responsibly” by enhancing its lineup of manly scented Body Sprays with the brand's new, innovative and first-in-category Re-fresh Technology, which eliminates the need for guys to overspray or reapply throughout the day. With new Old Spice Re-fresh Body Sprays, “One Spray Lasts All Day.” A recent survey conducted by Old Spice revealedmore...
  • 9/5/13 4:00 am PDT

    Men's grooming brand tackles odor and freshness with scents of Old Spice Fresh Collection

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the "Official Deodorant and Body Wash of the NFL," today debuted its "Unnecessary Freshness" advertising campaign, which humorously chronicles the stories of Denver Broncos wide receiver Wes Welker and New England Patriots linebacker Jerod Mayo being swept away by the unnecessary freshness of the Old Spice Fresh Collection. Welker and Mayo, who this year will be inducted into the prestigious and manly-scented Old Spice Guy fraternitymore...
  • 4/8/13 4:45 am PDT

    Brand revives classic jingle-based soap television creative from yesteryear

    CINCINNATI--(BUSINESS WIRE)--Filling a void in the marketplace when it comes to guy bar soapers in need of a more masculine smelling bar, the Old Spice brand from Procter & Gamble (NYSE: PG) today announced it is introducing an all-new lineup of manly scented bar soaps to the brand's versatile collection of male grooming products. Arriving in stores this month, new Old Spice bar soap is available in the brand’s three most popular scents – Fiji, Pure Sport and Swaggermore...
  • 3/29/13 6:00 am PDT

    Season-Long Campaign to Benefit the Major League Baseball Reviving Baseball in Inner Cities (RBI) Program

    CINCINNATI--(BUSINESS WIRE)--Head & Shoulders, along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson, today announced that they are challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice – the official shampoo of Major League Baseball (MLB) – that gives guys 100% flake free hair powered by the handsome scent of Old Spice. Marking the brand’smore...
  • 9/4/12 3:00 am PDT

    As the "Official Deodorant and Body Wash of the NFL" Old Spice introduces new ad campaign to celebrate its Champion scent

    CINCINNATI--(BUSINESS WIRE)--To instill a championship mentality in NFL fans this season, Old Spice (NYSE: PG) today debuted its new NFL marketing campaign centered around the Old Spice Champion scent lineup featuring Green Bay Packers wide receiver Greg Jennings. Jennings, who won Super Bowl XLV with the Packers, will appear as the brand's newest Old Spice Guy in a series of humorous television and print advertisements showcasing the countless ways that Old Spice Champion and "Believing in Your Smellf" can help guysmore...
  • 7/10/12 4:30 am PDT

    Team USA Table Tennis star epitomizes brand's scent philosophy – Old Spice Champion gives guys the motivation and self-confidence to "Believe in Their Smellf" and win in the game of life

    CINCINNATI--(BUSINESS WIRE)--Motivation, self-confidence and the right scent are key elements to becoming a champion in the game of life, and nobody knows this more than Olympic athletes. Old Spice refers to this winning mix of attitude and scent as "Believing in Your Smellf." To celebrate the brand's new Champion grooming line, Old Spice, a Procter & Gamble brand (NYSE: PG), today announced a partnership with Team USA table tennis representative Timothy Wang, who willmore...
  • 1/12/12 4:15 am PST

    "Smell is Power" ad campaign featuring Terry Crews introduces "break-through" co-branded spots with Procter & Gamble's Bounce and Charmin

    CINCINNATI--(BUSINESS WIRE)--Old Spice (NYSE: PG) today launched a new advertising campaign for its current lineup of Old Spice Red Zone body sprays. The "Smell is Power" campaign, which introduces a new scent Danger Zone – “the scent of courage” in the form of body spray, deodorant and body wash – also marks the return of Old Spice spokesperson and fan favorite Terry Crews. Crews, who last appeared in the brand's popular Odor Blocker campaign, demonstrates how the scentsmore...
  • 9/8/11 5:30 am PDT
    CINCINNATI--(BUSINESS WIRE)--Old Spice (NYSE: PG) today launched its new "Smell Better Than Yourself" advertising campaign centered around the Old Spice Red Zone product lineup of deodorant, body spray, and body wash. The campaign takes a humorous look at how the scents of Old Spice can turn average guys into the manliest of men. The ads premiered on the brand's social media channels on Facebook (Facebook.com/OldSpice) and YouTube (YouTube.com/OldSpicemore...
  • 3/15/10 5:08 am PDT

    To Celebrate the Availability of the Fresh Collection, Old Spice Wants to Send Two Guys to Matterhorn and Fiji, for the Fresh Adventure Internship of a Lifetime

    Old Spice (NYSE: PG) today announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering. Fresh Collection is inspired by fourmore...