Old Spice Newsroom

News Releases

  • 2/6/17 6:00 am PST

    New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash features a thicker and richer lather that delivers unparalleled performance for guys that demand more from their grooming products. Old Spice also introduces the manly newmore...
  • 8/23/16 6:00 am PDT

    The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for Legendary NFL Season

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the “Greatest Smell in the NFL,” announced today it has teamed up with star Denver Broncos linebacker Von Miller. Miller will be the face of its 2016 NFL campaign featuring the brand’s Hardest Working Collection performance lineup, Old Spice’s most powerful anti-perspirant/deodorants and body washes in the world. As the “Official Deodorant and Body Wash” of the NFL, Old Spice and its Hardest Working Collection deliver Legendarymore...
  • 4/28/16 3:00 am PDT
    • Smellcome to the NFL Kits include the new Hardest Working Collection of anti-perspirants/deodorants and body washes delivering performance for guys who demand more from their grooming products.
    • Old Spice, the "Official Deodorant and Body Wash of the NFL," teams up with expected top picks Ezekiel Elliott and Laquon Treadwell to share 2016 NFL Draft week experiences with Draft Day Facebook Live chat.
    CINCINNATI--(BUSINESS WIRE)--Old Spice, the “Official Deodorant and Body Wash of the NFL,” is equipping future NFL stars with the performance of the new Hardest Working Collection of anti-perspirant/deodorants and body washes, providing prospective draftees with the confidence they need to succeed in their new NFL careers. A grooming staple found in all NFL locker rooms across the League's 32 teams, the manliest grooming brand on the planet will supply newly-minted rookiesmore...
  • 4/15/16 9:00 am PDT
    CINCINNATI--(BUSINESS WIRE)--Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle course series, offering the perfect proving ground for guys to test the legendary performance of the new Old Spice Hardest Working Collection. To help guys get Tough Mudder-ready in true Old Spice fashion, Old Spice pitchman Bob Giovanni (aka actor Steven Ogg of film, television and video game fame), returnsmore...
  • 1/6/16 4:30 am PST
    • Legendary Protection for Legendary Men integrated marketing campaign introduces new Old Spice character.
    • Humorous digital infomercial series supports relaunch of 1-800-PROVE-IT money back guarantee.
    • Old Spice teams up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle event series.
    CINCINNATI--(BUSINESS WIRE)--Old Spice is taking performance to legendary extremes with the introduction of the new Hardest Working Collection product line, offering the most powerful Old Spice anti-perspirants and body washes in the world. Guys want performance – anti-perspirants that protect them from odor and sweat, and body washes that clean. The Hardest Working Collection, consisting of the new Odor Blocker and Sweat Defense anti-perspirant/more...
  • 8/6/15 9:00 am PDT
    • For the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa jointly appear in the brand’s latest television spots to teach guys about “different scents for different kinds of gents.”
    • New marketing campaign asks guys to make a “Smellmitment” to three of its most popular scents: Bearglove, Swagger or Timber.
    • The first in a series of commercials featuring both stars debuts today on Old Spice’s social media channels and on TV nationwide during the Pro Football Hall of Fame Game on Sunday, Aug. 9.
    CINCINNATI--(BUSINESS WIRE)--Old Spice raises the ante for ridiculousness in each iconic marketing campaign and now brings legendary Old Spice guys Terry Crews and Isaiah Mustafa together for the first time to help guys make a “Smellmitment” to choose their favorite Old Spice scent. Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents. Themore...
  • 6/30/15 9:02 am PDT

    Manly Scented Old Spice Body Wash and Re-fresh Body Spray Unlocks Cast of Terry Crews Characters in New Desktop and Mobile Interactive Game – MuscleSurprise.com

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the manliest grooming brand on the planet, invites fans to discover the universe inhabiting Old Spice Guy Terry Crews’ muscle-bound physique in Old Spice Muscle Surprise, a new interactive game debuting today at musclesurprise.com. Known for its never-been-done-before digital experiences, Muscle Surprise launches in support of the brand's lineup of manly scented Body Washes and Re-fresh Body Sprays. “We could tellmore...
  • 6/18/15 6:00 am PDT
    (BUSINESS WIRE)--In honor of Father’s Day, Old Spice, the manliest grooming brand on the planet, navigates the international seas of masculinity in search of signs of manhood. Old Spice makes it easier than ever to celebrate fatherhood this year. Dad is covered from head to toes with two manly smelling Father’s Day Gift Packs starting at $9.99. Available in the nature-inspired Fresher Collection Timber scent and the popular Swagger scent, each gift pack includesmore...
  • 4/29/15 7:00 am PDT

    P&G Brands will Provide Free Makeovers, Hairstyles and Fresh shaves and styles to Top Draft Prospects and their Families before they hear Their Names Called at the 2015 NFL Draft

    CHICAGO--(BUSINESS WIRE)--As the future stars of the National Football League and their families arrive in Chicago to prepare for one of the biggest accomplishments in sports – hearing their name called by Commissioner Roger Goodell on Draft night – Gillette®, Old Spice® and Pantene® are teaming up for the first-time ever to provide beauty and grooming services to more than 28 prospects and the family members that have supported them throughout this incredible journeymore...
  • 4/28/15 5:58 am PDT
    • Old Spice, the "Official Deodorant and Body Wash of the NFL," teams up with expected top picks Todd Gurley and Bryce Petty to share NFL Draft week experiences with fans.
    • Old Spice offers hair styling tips from renowned Chicago barbershop Hyde Park Salon to help prepare future NFL rookies for the big stage.
    CINCINNATI--(BUSINESS WIRE)--Living up to its purpose of helping guys navigate the seas of manhood, Old Spice, the “Greatest Smell in the NFL,” is equipping future NFL stars with the scent and confidence necessary heading into the 2015 NFL Draft in Chicago, which begins on Thursday, April 30. A grooming staple in NFL locker rooms across the League's 32 teams, the manliest grooming brand on the planet will host an Old Spice styling lounge in Chicago, offering future NFLmore...