Old Spice Newsroom

News Releases

  • 10/24/19 2:30 am PDT

    Remake of No. 1 Hit Song “Nobody” Leads to Potential Breakthrough with Old Spice

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming authority and “Official Sweat Defense of the NFL,” is now feeling the heat from R&B legend Keith Sweat over its beef with NFL rookie Montez Sweat, marking the latest celebrity response to the growing irrational controversy surrounding Sweat in the NFL. Based on his chart-topping 1996 hit “Nobody,” which ranked No. 1 on Billboard’s Hot R&B/Hip Hop songs, the multi-platinum recording artist released his heartfelt musical defensemore...
  • 7/25/19 11:00 am PDT

    For the Fifth Consecutive Year, P&G Strengthens Its Commitment to Uplifting Cincinnati and Driving Enduring Community Impact During Cincinnati’s Largest Tourism Event

    CINCINNATI--(BUSINESS WIRE)--For the fifth consecutive year, The Procter & Gamble Company (NYSE:PG) returns as the presenting sponsor of the Cincinnati Music Festival (CMF). P&G continues its support of the festival following the announcement of its commitment to its home city as lead sponsor through 2022. P&G invites music lovers in Cincinnati and around the country to get festival ready in a way that #FeelsLikeCMF. The 3-day festival kicks off July 25th at Cincinnati’s Paul Brownmore...
  • 1/18/19 11:49 am PST

    Latest Old Spice Ad Campaign, Featuring New Global Brand Ambassador Actor/Comedian/Writer Deon Cole, Reminds the World: Men Have Skin, Too

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming authority, knows that men need, want and deserve nice skin, too. Today, the brand introduces its all-new Fresher Collection, offering real body wash benefits forged from real ingredients -- like Deep Scrub with Deep Sea Minerals, Exfoliate with Charcoal, Moisturize with Shea Butter, Cooling with Mint and Relax with Lavender -- that help guys elevate their grooming regimen. Themore...
  • 9/24/18 6:20 am PDT

    New campaign reveals NFL’s favorite brothers - Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs - as the Bearded Old Spice Guys

    CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice gets down to beardness with the launch of its NEW Old Spice Beard Care Collection. Available on Amazon, the brand’s first-ever beard lineup features all of the essentials including Beard Oil, Beard Balm, Beard Conditioner and Beard Wash to help guys easily achieve the nourished, soft and sculpted beard of their dreams. “Beards:more...
  • 1/29/18 3:00 am PST

    New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials

    CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents ... in the men’s grooming aisle. Developed by Procter & Gamble’s (P&G) fragrance experts, the Old Spice Red Collection is inspired by fine fragrance trends, enhanced with superior ingredients and the brand’smore...
  • 8/3/17 8:01 am PDT
    CINCINNATI--(BUSINESS WIRE)--According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the release of Old Spice’s Wild mom/son ad campaign and new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.” The eGuide reveals nationwide study results that dig deep into the most divisive mom/son questions, offers tips from popular parenting expert Deborah Gilboa, M.D. (aka “Drmore...
  • 2/16/17 5:59 pm PST

    DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver

    LOS ANGELES--(BUSINESS WIRE)--Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by actress, singer and producer Ashley Tisdale and featured world-famous DJ A-Trak. Held at the entertainment landmark Hollywood & Highland Center in Losmore...
  • 2/7/17 6:54 am PST

    First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits

    CINCINNATI--(BUSINESS WIRE)--Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds’ experience. Recent studies have shown the idealmore...
  • 2/6/17 6:00 am PST

    New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash features a thicker and richer lather that delivers unparalleled performance for guys that demand more from their grooming products. Old Spice also introduces the manly newmore...
  • 8/23/16 6:00 am PDT

    The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for Legendary NFL Season

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the “Greatest Smell in the NFL,” announced today it has teamed up with star Denver Broncos linebacker Von Miller. Miller will be the face of its 2016 NFL campaign featuring the brand’s Hardest Working Collection performance lineup, Old Spice’s most powerful anti-perspirant/deodorants and body washes in the world. As the “Official Deodorant and Body Wash” of the NFL, Old Spice and its Hardest Working Collection deliver Legendarymore...