Old Spice Newsroom

News Releases

  • 1/29/18 3:00 am PST

    New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials

    CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents ... in the men’s grooming aisle. Developed by Procter & Gamble’s (P&G) fragrance experts, the Old Spice Red Collection is inspired by fine fragrance trends, enhanced with superior ingredients and the brand’smore...
  • 8/3/17 8:01 am PDT
    CINCINNATI--(BUSINESS WIRE)--According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the release of Old Spice’s Wild mom/son ad campaign and new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.” The eGuide reveals nationwide study results that dig deep into the most divisive mom/son questions, offers tips from popular parenting expert Deborah Gilboa, M.D. (aka “Drmore...
  • 2/16/17 5:59 pm PST

    DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver

    LOS ANGELES--(BUSINESS WIRE)--Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by actress, singer and producer Ashley Tisdale and featured world-famous DJ A-Trak. Held at the entertainment landmark Hollywood & Highland Center in Losmore...
  • 2/7/17 6:54 am PST

    First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits

    CINCINNATI--(BUSINESS WIRE)--Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds’ experience. Recent studies have shown the idealmore...
  • 2/6/17 6:00 am PST

    New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash features a thicker and richer lather that delivers unparalleled performance for guys that demand more from their grooming products. Old Spice also introduces the manly newmore...
  • 8/23/16 6:00 am PDT

    The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for Legendary NFL Season

    CINCINNATI--(BUSINESS WIRE)--Old Spice, the “Greatest Smell in the NFL,” announced today it has teamed up with star Denver Broncos linebacker Von Miller. Miller will be the face of its 2016 NFL campaign featuring the brand’s Hardest Working Collection performance lineup, Old Spice’s most powerful anti-perspirant/deodorants and body washes in the world. As the “Official Deodorant and Body Wash” of the NFL, Old Spice and its Hardest Working Collection deliver Legendarymore...
  • 4/28/16 3:00 am PDT
    • Smellcome to the NFL Kits include the new Hardest Working Collection of anti-perspirants/deodorants and body washes delivering performance for guys who demand more from their grooming products.
    • Old Spice, the "Official Deodorant and Body Wash of the NFL," teams up with expected top picks Ezekiel Elliott and Laquon Treadwell to share 2016 NFL Draft week experiences with Draft Day Facebook Live chat.
    CINCINNATI--(BUSINESS WIRE)--Old Spice, the “Official Deodorant and Body Wash of the NFL,” is equipping future NFL stars with the performance of the new Hardest Working Collection of anti-perspirant/deodorants and body washes, providing prospective draftees with the confidence they need to succeed in their new NFL careers. A grooming staple found in all NFL locker rooms across the League's 32 teams, the manliest grooming brand on the planet will supply newly-minted rookiesmore...
  • 4/15/16 9:00 am PDT
    CINCINNATI--(BUSINESS WIRE)--Old Spice is teaming up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle course series, offering the perfect proving ground for guys to test the legendary performance of the new Old Spice Hardest Working Collection. To help guys get Tough Mudder-ready in true Old Spice fashion, Old Spice pitchman Bob Giovanni (aka actor Steven Ogg of film, television and video game fame), returnsmore...
  • 1/6/16 4:30 am PST
    • Legendary Protection for Legendary Men integrated marketing campaign introduces new Old Spice character.
    • Humorous digital infomercial series supports relaunch of 1-800-PROVE-IT money back guarantee.
    • Old Spice teams up with Tough Mudder as the official Men’s Body Wash and Anti-Perspirant/Deodorant Partner of the rigorous obstacle event series.
    CINCINNATI--(BUSINESS WIRE)--Old Spice is taking performance to legendary extremes with the introduction of the new Hardest Working Collection product line, offering the most powerful Old Spice anti-perspirants and body washes in the world. Guys want performance – anti-perspirants that protect them from odor and sweat, and body washes that clean. The Hardest Working Collection, consisting of the new Odor Blocker and Sweat Defense anti-perspirant/more...
  • 8/6/15 9:00 am PDT
    • For the first time ever, Old Spice Guys Terry Crews and Isaiah Mustafa jointly appear in the brand’s latest television spots to teach guys about “different scents for different kinds of gents.”
    • New marketing campaign asks guys to make a “Smellmitment” to three of its most popular scents: Bearglove, Swagger or Timber.
    • The first in a series of commercials featuring both stars debuts today on Old Spice’s social media channels and on TV nationwide during the Pro Football Hall of Fame Game on Sunday, Aug. 9.
    CINCINNATI--(BUSINESS WIRE)--Old Spice raises the ante for ridiculousness in each iconic marketing campaign and now brings legendary Old Spice guys Terry Crews and Isaiah Mustafa together for the first time to help guys make a “Smellmitment” to choose their favorite Old Spice scent. Mustafa and Crews join in a friendly competition to plead the case for their favored scent and illustrate Old Spice’s tradition of offering different scents for different kinds of gents. Themore...