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Old Spice Featured News Releases

January 29, 2018
PARLEZ-VOUS FRANÇAIS? Old Spice Introduces New Red Collection Premium Scents for Exceptional Gents with First-Ever French Language Ad
New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials
Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents ... in the men’s grooming aisle.
August 3, 2017
Old Spice Launches “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons”
According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the release of Old Spice’s Wild mom/son ad campaign and new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.” The...
February 16, 2017
Olay, Ivory and Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Producer Ashley Tisdale & World-Famous DJ A-Trak
DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver
Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by...
February 7, 2017
Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice
First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits
Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar,...
February 6, 2017
Old Spice Introduces Hydro Wash Body Wash to Its Hardest Working Collection, Showering Guys with Ultra Superior Hydration, Cleansing Power and a Legendary New Scent
New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance
Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash...
August 23, 2016
Old Spice Names NFL Super Bowl MVP Von Miller as New Old Spice Guy to Represent the Legendary Performance of the Hardest Working Collection
The 4-Time Pro Bowl Selection, Style Iconoclast and Chicken Farmer Joins Forces with the No. 1 Male Anti-Perspirant/Deodorant and Body Wash Brand in the U.S. for Legendary NFL Season
Old Spice, the “Greatest Smell in the NFL,” announced today it has teamed up with star Denver Broncos linebacker Von Miller. Miller will be the face of its 2016 NFL campaign featuring the brand’s Hardest Working Collection performance lineup, Old Spice’s most powerful anti...

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