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Old Spice Featured News Releases

January 18, 2019
Old Spice Goes to Ends of Earth to Find New Old Spice Guy Deon Cole and the Freshest Ingredients Forged From Nature to Deliver the Real Freshness of the All-New Fresher Collection
Latest Old Spice Ad Campaign, Featuring New Global Brand Ambassador Actor/Comedian/Writer Deon Cole, Reminds the World: Men Have Skin, Too
CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming authority, knows that men need, want and deserve nice skin, too. Today, the brand introduces its all-new Fresher Collection, offering real body wash benefits forged from real ingredients -- like Deep Scrub with Deep Sea...
September 24, 2018
Sculpt the Scruff: Old Spice, the Manliest Grooming Brand on the Planet, Introduces Beard Stuff on Amazon
New campaign reveals NFL’s favorite brothers - Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs - as the Bearded Old Spice Guys
CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice gets down to beardness with the launch of its NEW Old Spice Beard Care Collection. Available on Amazon, the brand’s first-ever beard lineup features all of the essentials...
January 29, 2018
PARLEZ-VOUS FRANÇAIS? Old Spice Introduces New Red Collection Premium Scents for Exceptional Gents with First-Ever French Language Ad
New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials
Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents ... in the men’s grooming aisle.
August 3, 2017
Old Spice Launches “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons”
According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the release of Old Spice’s Wild mom/son ad campaign and new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.” The...
February 16, 2017
Olay, Ivory and Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Producer Ashley Tisdale & World-Famous DJ A-Trak
DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver
Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by...
February 7, 2017
Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice
First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits
Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar,...

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