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Old Spice Featured News Releases

January 30, 2020
Bounty, Head & Shoulders, Old Spice and Other Iconic Procter & Gamble Brands Invite America to Co-Create Its First-Ever Interactive Super Bowl Ad
Sofia Vergara, Isaiah Mustafa, Rob Riggle and a Lineup of Iconic P&G Brand Ambassadors Come Together in This Innovative Online Experience Launching Today
CINCINNATI--(BUSINESS WIRE)--For the first time in its history of Super Bowl ads, P&G will bring together seven of its iconic brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com....
January 22, 2020
“Hellllooo Again Ladies and Gents”
A Decade After He Became an Ad Icon, Towel-Clad Old Spice Guy Isaiah Mustafa Returns in New Campaign … This Time, He Has a Son Old Spice Gets Back on the Horse to Mark the 10 Year Anniversary of its Viral “Smell Like a Man, Man” Campaign and Introduces Keith Powers as the Face of the Brand’s New Old Spice Ultra Smooth Lineup, Offering Subtle Scents for Low Key Guys
CINCINNATI--(BUSINESS WIRE)--Old Spice celebrates 10 years since breaking the internet with its groundbreaking “ Smell Like a Man, Man ” campaign by bringing back the original Old Spice Guy Isaiah Mustafa and introducing young breakout star Keith Powers as his TV son in a new campaign....
October 24, 2019
R&B Icon Keith Sweat Drops Diss Track Defending NFL Rookie Montez Sweat’s Last Name
Remake of No. 1 Hit Song “Nobody” Leads to Potential Breakthrough with Old Spice
CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming authority and “Official Sweat Defense of the NFL,” is now feeling the heat from R&B legend Keith Sweat over its beef with NFL rookie Montez Sweat, marking the latest celebrity response to the growing irrational controversy surrounding Sweat in...
July 25, 2019
P&G Supports Local Cincinnati Organizations as Presenting Sponsor of Cincinnati Music Festival
For the Fifth Consecutive Year, P&G Strengthens Its Commitment to Uplifting Cincinnati and Driving Enduring Community Impact During Cincinnati’s Largest Tourism Event
CINCINNATI--(BUSINESS WIRE)--For the fifth consecutive year, The Procter & Gamble Company (NYSE:PG) returns as the presenting sponsor of the Cincinnati Music Festival (CMF). P&G continues its support of the festival following the announcement of its commitment to its home city as lead sponsor...
January 18, 2019
Old Spice Goes to Ends of Earth to Find New Old Spice Guy Deon Cole and the Freshest Ingredients Forged From Nature to Deliver the Real Freshness of the All-New Fresher Collection
Latest Old Spice Ad Campaign, Featuring New Global Brand Ambassador Actor/Comedian/Writer Deon Cole, Reminds the World: Men Have Skin, Too
CINCINNATI--(BUSINESS WIRE)--Old Spice, the men’s grooming authority, knows that men need, want and deserve nice skin, too. Today, the brand introduces its all-new Fresher Collection, offering real body wash benefits forged from real ingredients -- like Deep Scrub with Deep Sea...
September 24, 2018
Sculpt the Scruff: Old Spice, the Manliest Grooming Brand on the Planet, Introduces Beard Stuff on Amazon
New campaign reveals NFL’s favorite brothers - Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs - as the Bearded Old Spice Guys
CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice gets down to beardness with the launch of its NEW Old Spice Beard Care Collection. Available on Amazon, the brand’s first-ever beard lineup features all of the essentials...

Old Spice News Releases

Bounty, Head & Shoulders, Old Spice and Other Iconic Procter & Gamble Brands Invite America to Co-Create Its First-Ever Interactive Super Bowl Ad
1/30/20 10:00 am PST
“Hellllooo Again Ladies and Gents”
1/22/20 6:00 am PST
R&B Icon Keith Sweat Drops Diss Track Defending NFL Rookie Montez Sweat’s Last Name
10/24/19 2:30 am PDT
P&G Supports Local Cincinnati Organizations as Presenting Sponsor of Cincinnati Music Festival
7/25/19 11:00 am PDT
Old Spice Goes to Ends of Earth to Find New Old Spice Guy Deon Cole and the Freshest Ingredients Forged From Nature to Deliver the Real Freshness of the All-New Fresher Collection
1/18/19 11:49 am PST

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