Procter & Gamble

Old Spice Newsroom

See All P&G Newsrooms

Old Spice Featured News Releases

September 24, 2018
Sculpt the Scruff: Old Spice, the Manliest Grooming Brand on the Planet, Introduces Beard Stuff Exclusively on Amazon
New campaign reveals NFL’s favorite brothers - Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs - as the Bearded Old Spice Guys
CINCINNATI--(BUSINESS WIRE)--Celebrating 80 years as the manliest grooming brand on the planet, Old Spice gets down to beardness with the launch of its NEW Old Spice Beard Care Collection. Available exclusively on Amazon, the brand’s first-ever beard lineup features all of the...
January 29, 2018
PARLEZ-VOUS FRANÇAIS? Old Spice Introduces New Red Collection Premium Scents for Exceptional Gents with First-Ever French Language Ad
New Old Spice Campaign Premieres During 60th Annual GRAMMY Awards with Ridiculous Parody of Fine Fragrance Commercials
Celebrating 80 years as the manliest grooming brand on the planet, Old Spice is taking scent to the next level with an over-the-top ad campaign, en français, to launch its new Red Collection premium scents for exceptional gents ... in the men’s grooming aisle.
August 3, 2017
Old Spice Launches “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons”
According to ancient boy-law, “If something is cool, moms can’t like it. If moms like something, it can’t be cool.” That is, until the release of Old Spice’s Wild mom/son ad campaign and new eGuide “The Struggle is Real: A Wild Guide to Growing-Up for Moms & Sons.” The...
February 16, 2017
Olay, Ivory and Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Producer Ashley Tisdale & World-Famous DJ A-Trak
DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver
Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by...
February 7, 2017
Bar Soap and Body Wash Unite for the First Time with NEW DUO from Olay, Ivory and Old Spice
First NEW cleansing form to be introduced in over 20 years based on evolving consumer habits
Today Olay, Ivory and Old Spice introduced the latest innovation across Procter & Gamble’s Personal Cleansing Category: DUO. DUO is a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar,...
February 6, 2017
Old Spice Introduces Hydro Wash Body Wash to Its Hardest Working Collection, Showering Guys with Ultra Superior Hydration, Cleansing Power and a Legendary New Scent
New “Don’t Smell Yourself Short” Integrated Campaign Reveals New Product and Scent Innovation and Brings Back The Legendary Man for an Encore Performance
Old Spice, the manliest grooming brand on the planet, announces new Hydro Wash body wash, the brand’s latest legendary product innovation and newest addition to its Hardest Working Collection. Offering superior hydration with over 20% hydro-moisturizing complex, new Hydro Wash...

Old Spice News Releases

More Old Spice news

Advanced Search

Media Contacts

Contact a member of the Old Spice Media Relations Team.

Search Old Spice Newsroom

Social Media

Visit us on Facebook, follow us on Twitter or subscribe to our YouTube page.

Old Spice Tweets

What's going down in the Foam Zone? According to the poll "Yes". Come check it out https://t.co/goSIL06JmT https://t.co/l1GaTb0LRK-12 weeks 1 day ago

Tune in now for the hardest-hitting, foam-hitting, live-hitting, obstacle-hitting Old Spice game show on the intern… https://t.co/kmk8VU6RZG-12 weeks 1 day ago

Tune in this moment to see history, if your idea of history is the world’s first Old Spice foam/football-themed liv… https://t.co/NarD08ant1-12 weeks 2 days ago

If you’re not going to listen to a plate of nachos then I don’t think anything will get through to you, guy. https://t.co/fqsSD0sOTT-13 weeks 3 days ago

September 17th will go down in history as the beginning of a new sport that only lasted 2 days in history. The Foam… https://t.co/wvw5t8nMbD-13 weeks 6 days ago

Touching lives, improving life. P&G™

Procter & Gamble. All claims valid only in the U.S.
Business Wire NewsHQ℠