Old Spice Newsroom

Old Spice Muscle Surprise Reveals Secrets behind Terry Crews' Powerful Body

Manly Scented Old Spice Body Wash and Re-fresh Body Spray Unlocks Cast of Terry Crews Characters in New Desktop and Mobile Interactive Game – MuscleSurprise.com

Tuesday, June 30, 2015 9:02 am PDT

Dateline:

CINCINNATI

Public Company Information:

NYSE:
PG
"At Old Spice, we’d prefer for you to find out how powerful these products are while discovering the 500-pound tiger in Old Spice Guy Terry Crews’ left pectoral muscle."

CINCINNATI--(BUSINESS WIRE)--Old Spice, the manliest grooming brand on the planet, invites fans to discover the universe inhabiting Old Spice Guy Terry Crews’ muscle-bound physique in Old Spice Muscle Surprise, a new interactive game debuting today at musclesurprise.com. Known for its never-been-done-before digital experiences, Muscle Surprise launches in support of the brand's lineup of manly scented Body Washes and Re-fresh Body Sprays.

“We could tell you that Old Spice Re-Fresh Body Spray and Body Wash are a guy’s most powerful allies against odor and dirt,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “At Old Spice, we’d prefer for you to find out how powerful these products are while discovering the 500-pound tiger in Old Spice Guy Terry Crews’ left pectoral muscle.”

Old Spice Muscle Surprise allows users to explore different parts of Terry’s chiseled body to reveal a parade of Terry characters ranging from Doctor Terry and Mama Terry to Villain Terry and Body Building Terry. Each hilarious personality offers a series of storylines playing out like a movie in Terry's biceps, abs and pectorals, while a stream of lasers, robots and gameplay 'Easter eggs' keep gamers engaged and coming back for more.

Accessible via both web browser and mobile app, Old Spice Muscle Surprise follows in the tradition of a long line of innovative digital activations created by the brand, including Old Spice Muscle Music with Terry Crews, Dikembe Mutombo's 4 1/2 Weeks to Save the World and Old Spice Nature Adventure.

Old Spice Re-fresh Body Spray

To “Scent Responsibly,” a guy needs the right equipment – and it all starts with Old Spice Re-fresh Body Spray. Featuring the brand's new, innovative and first-in-category Re-fresh Technology, which eliminates the need for guys to overspray or reapply throughout the day, with Old Spice Re-fresh Body Sprays, “One Spray Lasts All Day.”

Old Spice Body Wash

Old Spice Body Wash features scent technology that keeps the body smelling fresh all day long with a refreshing lather that powers away dirt and a hydrating formula that keeps skin smooth and fights dryness. Old Spice Body Wash comes in a variety of popular Old Spice scents, including the best-selling Swagger and new Fresher Collection Timber, Amber and Citron.

For more information on Old Spice grooming products, visit OldSpice.com. For more information on jet-powered chainsaws, odor-fighting donuts and other Old Spice product innovations, visit Twitter (@OldSpice), Facebook (Facebook.com/OldSpice), YouTube (YouTube.com/OldSpice), Instagram (oldspice) and Tumblr (oldspice).

About Old Spice

Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With 75 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Contact:

Procter & Gamble
Kate DiCarlo, 513-983-7166
dicarlo.km@pg.com
OR
Citizen Relations
Chris Overholser, 310-213-2659
chris.overholser@citizenrelations.com

Multimedia Files:

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Old Spice debuts Muscle Surprise interactive game in support of the brand's Body Wash and Re-fresh Body Spray products. (Photo: Business Wire)
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