Old Spice Newsroom

Olay, Ivory and Old Spice DUOs – Reinvented the Morning for Over 1000 Attendees at a Daybreaker Party with Actress/Singer/Producer Ashley Tisdale & World-Famous DJ A-Trak

DUO reinvents the shower experience by uniting bar soap and body wash for the first time, giving Daybreaker attendees a #ShowerDUOver

Thursday, February 16, 2017 5:59 pm PST

Dateline:

LOS ANGELES

Public Company Information:

NYSE:
PG
"theme, we told a reimagined story that had people walking away feeling their morning was totally reinvented."

LOS ANGELES--(BUSINESS WIRE)--Daybreaker, an early morning global movement, and DUO - Olay, Ivory and Old Spice’s newest personal cleansing offering - hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by actress, singer and producer Ashley Tisdale and featured world-famous DJ A-Trak.

Held at the entertainment landmark Hollywood & Highland Center in Los Angeles, the party welcomed attendees at 6 A.M. with a yoga session attended by Ashley Tisdale, an interactive pop-up shower with performance artists, and a two-hour dance party featuring A-Trak. Attendees were inspired to change-up their morning routine; from enthusiastically greeting the sun (rather than sleeping in) to embracing a new way to shower. Brand ambassadors were onsite to give guests a #ShowerDUOver through product demos and samples of the Olay, Old Spice and Ivory DUOs.

“Beauty has always been a passion of mine. I had the chance to check out Olay DUO before it hit shelves, and it totally changed my shower routine, for the better, so I’m excited I can finally tell my fans about it! And what a better way than at an event that challenges the way people think about their morning?” said Ashley Tisdale, adding, “I’ve been focusing a lot on reinvention, especially when it comes to health and wellness all of which start first thing in the morning for me.”

“DUO is on a mission to reinvent the morning and we love that — that’s what Daybreaker and our community is all about,” said Daybreaker co-founder and CEO Radha Agrawal. “We looked to create unexpected moments that would highlight the uniqueness of DUO while staying true to the Daybreaker experience. With the “Bubbles and Bathrobes” theme, we told a reimagined story that had people walking away feeling their morning was totally reinvented.”

About DUO

Consumers can go to cleansingduos.com for more information on the DUO. Also, to join the conversation, tell us about your #ShowerDUOver experience with the brand new DUO product.

Whether you use bar soap, body wash with a puff, or both – you can now reinvent your morning and overall shower experience with DUO. Celebrated as “the never before seen two-sided clean,” the unique design of DUO boasts a flexible cleanser encapsulated by a two-sided cleaning implement – one exfoliating side and one that’s smooth.

DUO is available in Olay, Old Spice and Ivory featuring Olay and Old Spice’s most popular scents with Olay Soothing Orchid & Black Currant, Old Spice Swagger and Pure Sport, and introducing a new scent from Ivory with Refreshing Clean. DUO is available now in select mass and food retailers and eCommerce nationwide for $9.99 - $12.99 (MSRP). For more information, visit www.cleansingduos.com.

About Daybreaker

Daybreaker is an early morning dance movement in 16 cities around the world and growing. We start with a one hour yoga + fitness experience and then dance with reckless abandon for two hours before work. You never know where our next location will be and what surprises are in store. We don’t need alcohol. We don’t need to pretend to be someone else. We come as we are to sweat, dance and connect with ourselves and each other. To find out where we’re dancing next, visit daybreaker.com/world/. You can also visit our Community and Content Channel, Morning Mischief at daybreaker.com/morningmischief. Sign up to have our weekly secret sauce for a life of love and mischief sent to your inbox every Sunday.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Contact:

Procter & Gamble
Lindsey Morahan, 513-983-1654
Morahan.lm@pg.com
or
Citizen Relations
Katelyn Driscoll, 212-613-4933
katelyn.driscoll@citizenrelations.com

Multimedia Files:

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​​​​Actress Ashley Tisdale ​reinvented her morning as she ​helped l​aunch DUO, the latest ​body ​cleanser from Olay, Ivory and Old Spice​. The actress attended a Daybreaker party and yoga session at Hollywood & Highland on Thursday, Feb. 16, 2017, in Los Angeles. Learn more about the new product at cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)​​
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Olay, Ivory, and Old Spice launched their latest body cleanser at a Daybreaker party ​in Los Angeles on February 16th, 2017. Consumers can learn more about DUO at cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)
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Olay, Ivory, and Old Spice launched their latest body cleanser with an interactive shower at a Daybreaker party at Hollywood & Highland​ ​in Los Angeles on February 16th, 2017. Consumers can learn more about DUO at cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)​
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​​​​Actress Ashley Tisdale ​reinvented her morning as she ​helped l​aunch DUO, the latest ​body ​cleanser from Olay, Ivory and Old Spice​. The actress attended a Daybreaker party and yoga session at Hollywood & Highland on Thursday, Feb. 16, 2017, in Los Angeles. Learn more about the new product at cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)​​
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Ashley Tisdale was all smiles as she helped launch DUO, the new ​body ​cleanser from Olay, Ivory, and Old Spice at a Daybreaker party in Los Angeles on February 16th, 2017. Learn more about DUO at cleansingduos.com (Photo by Matt Sayles for DUO/AP Images)
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